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Apple’s mission statement is “to bring the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
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Introduction
Apple’s mission statement is “to bring the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
What is a Mission Statement?
Mission statements are designed to give a company direction and provide a clear purpose for employees, customers and other stakeholders. A company’s mission statement can be short (a few sentences) or long (a paragraph or more), but it should always include an overview of the company’s goals and values.
Apple’s mission statement is simple and to the point: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
The Mission Statement of Apple
Apple computers Inc. is an American multinational corporation that designs, manufactures, and markets consumer electronics, computer software, and personal computers. The company’s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple’s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Apple was founded by Steven Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977,[8] and was renamed as Apple Inc., on January 9
The Significance of Apple’s Mission Statement
Incorporated in 1977, Apple is a technology company that specializes in the design, manufacture and marketing of a range of consumer electronics, including smartphones, tablets, personal computers and portable digital music players. Headquartered in Cupertino, California, the company has a global reach with a presence in a number of countries around the world. As of June 2016, Apple employs approximately 115,000 full-time workers across its worldwide operations.
The mission statement of Apple is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
Apple’s mission statement is significant because it clearly articulates what the company does (designs and manufactures consumer electronics) and what it stands for (innovation and redesigning existing products). The mission statement also highlights some of Apple’s key products (Mac computers, iPods, iTunes, iPhone, iPad) that have redefined entire industries. In addition, by setting out its commitment to “the best personal computers in the world” and “the future of mobile media and computing devices”, Apple’s mission statement provides a clear indication of where the company is headed in terms of its product development roadmap.
Criticism of Apple’s Mission Statement
While Apple’s mission statement has been widely praised, it has also come under criticism from some quarters. In particular, some have argued that the statement is too vague and that it does not adequately reflect the company’s commitment to social responsibility. Others have objected to the inclusion of the word “revolutionary” on the grounds that it is over-ambitious and unrealistic.
Conclusion
Apple’s mission statement is “To make a difference in the world by empowering people to express their creativity and providing them with the tools to do so.” This statement reflects the company’s focus on making its products accessible to as many people as possible and giving them the ability to use them in creative ways. While Apple has always been a leader in technology, it has also been known for its sleek design and user-friendly interface. This mission statement reflects these values.
