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SEO Basics
Set up GSC and Bing Webmaster tools
Google Search Console (formerly Google Webmaster Tools) is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have Sign up for Search Console to be included in Google Search results, but doing so can give you valuable insights into how Google perceives your site and how you can improve your site’s ranking.
Bing Webmaster Tools is a free service that enables you to submit your website to Bing for indexing and to get detailed reports and data about your website’s traffic and Bing search performance.
Set up Google Analytics
Google Analytics is a free service that generates detailed statistics about the visitors to a website.
Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and links from other websites. It also tracks the number of visits, time on site, and other important engagement metrics.
To set up Google Analytics, you will need to create a account and then add a few lines of code to your website.
Install and configure an SEO plugin (wordpress)
There are many great plugins available for WordPress that will help with your SEO efforts. However, we recommend using Yoast SEO. Yoast SEO is a popular plugin that is available for free. It helps you to optimize your website for the search engines by allowing you to add custom title tags and meta descriptions, as well as improving your website’s code and structure.
To install Yoast SEO, log in to your WordPress site and go to the Plugins menu. In the search field, type “Yoast SEO” and hit enter. The first result should be the Yoast SEO plugin. Click on the “Install Now” button and then activate the plugin.
Once the plugin is installed and activated, you will see a new menu item labeled “SEO” in your WordPress dashboard. Click on it to access theYoast SEO settings.
Keyword Research
When it comes to SEO, keyword research is essential in order to rank higher in the search engines. By targeting the right keywords, you can increase your traffic and get more leads. However, you need to be careful not to stuff your keywords or use them too often. This can result in a penalty from the search engines.
Identify your competitors
In order to identify your competitors, you need to first understand what keywords they are targeting. You can use a tool like Google AdWords Keyword Planner to research the keywords that your competitors are bidding on.
Once you have a list of competitor keywords, you can use a tool like Moz’s Keyword Explorer to help find more keywords that you can target.
Remember, in order to be successful in keyword research, you need to be willing to put in the time and effort. There is no magic bullet!
Conduct a keyword gap analysis
A keyword gap analysis is an important first step in any SEO or content marketing campaign. It allows you to identify opportunities and potential areas of weakness in your keyword portfolio.
To perform a keyword gap analysis, simply compare your list of keywords to that of your competitors. Look for areas where you are both strong and weak, and consider how you can improve your overall keyword strategy.
Remember, your goal is to identify opportunities and potential areas of improvement. Don’t get too bogged down in the details – this is meant to be a high-level overview.
Once you’ve conducted your keyword gap analysis, you start to fill in the gaps with new keywords. Research potential keywords using a tool like Google Keyword Planner, and then add them to your existing campaigns.
Find your main ‘money’ keywords
1) How to Find Your Main “Money” Keywords
Beginners to SEO often ask the question “What are the best keywords for my website?” But there different types of keywords, and “best” depends on your goals. In this post, I want to show you how to find your main “money” keywords – the ones that will bring in the most traffic and convert well.
2) Start with Seed Keywords
A seed keyword is a word or phrase that describes your business or products. Ideally, you want to choose a word or phrase that has high search volume (many people are searching for it) but isn’t too competitive (there aren’t too many websites trying to rank for it).
If you sell women’s shoes, some seed keywords might be “women’s shoes,” “shoes for women,” or “ladies shoes.” You can use a tool like Google AdWords Keyword Planner or semrush.com to find relevant seed keywords for your business.
3) Use a Keyword Research Tool
Once you have a list of seed keywords, it’s time to use a keyword research tool to find related keywords. My personal favorite is semrush.com – it has a free version that you can use (with limited features) and it provides tons of valuable data.
Enter your seed keyword into the “keyword ideas” section and semrush will give you a list of related keywords, as well as data on each keyword such as monthly search volume, competition level, and more.
You can also use Google AdWords Keyword Planner which is free (no credit card required). However, in my experience, semrush provides more detailed data.
4) Find Low Competition Keywords with High Search Volume
Now that you have a list of related keywords, it’s time to find the low hanging fruit – the ones with high search volume and low competition. These are the ones you want to target first because they will be easier to rank for in search engines. Use the following criteria:
Technical SEO
Technical SEO is the practice of optimizing a website for Google search with the goal of earning higher rankings in the search engine results pages (SERPs). The focus of technical SEO is on improving the website’s architecture, code, and content so that Google can more easily crawl, index, and understand the site. Technical SEO is a fundamental part of any sound SEO strategy.
Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console (GSC) is a powerful tool that can help you troubleshoot and improve your technical SEO. This tool allows you to see how Google crawls and indexes your website, and can help you identify issues that may be preventing your pages from being properly indexed.
To use the “Inspect URL” feature, simply enter a URL into the GSC interface and click “Inspect.” Google will then crawl the URL and provide information on any errors that it encountered, as well as any warnings or suggestions.
This information can be extremely valuable in troubleshooting technical SEO issues, and can help you improve your website’s crawlability and indexation. If you’re not already using this tool, we highly recommend that you start doing so!
Ensure your website is mobile-friendly
One of the most important things you can do to improve your website’s SEO is to ensure that it is mobile-friendly. With more and more people using their mobile devices to access the internet, it is crucial that your website is designed to be accessible on all devices.
There are a few things you can do to make sure your website is mobile-friendly:
– Use responsive design: This means that your website will adjust to fit any screen size, making it easy to view on all devices.
– Use large font sizes: Make sure that your text is large enough to be readable on all screen sizes.
– Use less text: Too much text can be overwhelming on a small screen, so try to keep your content concise.
– Optimize images: Images can take up a lot of space on a small screen, so make sure they are optimized for fast loading times.
Check your site’s loading speed
Testing your site’s speed is important for a number of reasons. First, it can help you identify potential bottlenecks and areas where your site needs improvement. Second, it can give you an idea of how your site stacks up against the competition. And third, it can help you determine whether your users are likely to stick around or bounce.
There are a number of tools you can use to test your site’s speed, but one of the most popular is Google’s PageSpeed Insights tool. Simply enter your URL into the tool and Google will provide you with a score between 0 and 100, with 100 being the fastest.
On-page and Content
Tim Apple 108B 365B FinancialTimes discusses benefits of on-page and content marketing. If you want to get your website ranking higher in the search engines, you need to make sure you have quality content. This means writing articles, blog posts, and even creating videos that are relevant to your niche. On-page marketing is also important. This includes things like optimizing your title tags and meta descriptions.
When auditing your site’s title tags, you’ll want to look for a few different things:
-Duplicate title tags
-Missing title tags
-Truncated title tags
-Title tags that are too long or too short
Duplicate title tags are a common problem on websites. They can occur when multiple pages have the same or similar titles, or when a single page has multiple titles.
Missing title tags are another common issue. They can occur if a page is missing the tag altogether, or if the tag is empty.
Truncated title tags can happen when a title is too long for the search engine to display properly. This can cut off important information about the page, and may make it less likely to show up in search results.
Title tags that are too long or too short can also be problematic. Title tags that are too long may be truncated by the search engine, and those that are too short may not include enough information about the page to be useful to searchers.
Find and fix duplicate or missing meta descriptions
If you have multiple pages with the same or similar content, might want to consolidate them into a single page. This can help reduce duplicate content, which can hurt your site’s ranking.
To find and fix duplicate or missing meta descriptions:
1. Go to your Google Search Console account.
2. Select your website.
3. In the left-hand navigation, click Search Appearance.
4. Under “HTML Improvements,” click Meta descriptions.
5. To fix a problem, click the edit icon next to it and then follow the instructions.
While most web pages should only have one H1 tag, some pages end up with multiple H1 tags. This can happen when there are multiple sections on the page, or if the page was not properly coded.
If you find that you have more than one H1 tag on your page, you will want to fix this. To do so, simply find all of the H1 tags and change them to H2 tags. This will help to improve your search engine ranking and will make your page more easily readable for visitors.
Off-Page SEO
Off-page SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. One of the best ways to improve your off-page SEO is to create quality content that others will want to link to. This can be done by writing blog posts, creating infographics, or making videos. Another great way to earn links is to participate in online communities and forums related to your industry.
Analyze your competitor’s link profile
Off-page SEO is the act of optimizing a website for Google search with techniques that are not on the website itself. The goal of off-page SEO is to rank higher in search engine results pages (SERPs), and the main way to do this is by building high-quality backlinks from other websites.
There are many different ways to build backlinks, but the most effective method is to analyze your competitor’s link profile. By looking at the links that your competitors have, you can identify opportunities to build similar links and improve your own off-page SEO.
Here are some tips for analyzing your competitor’s link profile:
1. Use a tool like Majestic or ahrefs to check the number of referring domains and unique IPs.
2. Identify the top referring domains and look for patterns in anchor text and link location (e.g., footer vs. sidebar).
3. Check whether the links are dofollow or nofollow.
4. Identify any social media profiles that are being linked to, and look for opportunities to build similar profiles on other platforms.
5. Review the PageRank of each linking website, and prioritize those with a higher PR.
By following these tips, you can gain valuable insights into your competitor’s link building strategy and identify opportunities to improve your own off-page SEO.
Conduct a link intersect analysis
Link intersect analysis helps you identify websites that are linking to multiple competitors, but not to you.
To conduct a link intersect analysis:
1. Make a list of your top competitors.
2. Use a link research tool (such as Moz’s Open Site Explorer or Majestic’s Site Explorer) to get a list of websites linking to each of your competitors.
3. Cross-reference the lists to see which websites link to multiple competitors, but not to you.
4. Try to get links from these websites.
Target your competitors’ broken backlinks
One great way to improve your own SEO is to target your competitor’s broken backlinks. By finding and capitalizing on opportunities where your competitors have weak or broken links, you can improve your own site’s ranking and authority.
Here’s how to do it:
1. Use a tool like Monitor Backlinks to keep track of your competitors’ backlink profiles.
2. When you see a broken link on a competitor’s site, reach out and offer to replace it with a link to your own site.
3. If the site owner agrees, you’ll get a valuable backlink and some extra traffic. And if they don’t, you haven’t lost anything!
