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		<title>Happy Memorial Day!</title>
		<link>http://xverse10.com/2012/05/28/happy-memorial-day/</link>
		<comments>http://xverse10.com/2012/05/28/happy-memorial-day/#comments</comments>
		<pubDate>Tue, 29 May 2012 00:35:28 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Memorial Day]]></category>

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		<description><![CDATA[Today is Memorial Day in the U.S. and I will be spending the day eating and drinking. I will resume posting tomorrow morning as usual. As always, thank you for visiting Xverse10.com!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7975&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Today is Memorial Day in the U.S. and I will be spending the day eating and drinking. I will resume posting tomorrow morning as usual. As always, thank you for visiting <a href="http://Xverse10.com" target="_blank">Xverse10.com</a>!</p>
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		<title>Check out these App Store Sales to make a Happier Memorial Day Weekend!</title>
		<link>http://xverse10.com/2012/05/26/check-out-these-app-store-sales-to-make-a-happier-memorial-day-weekend/</link>
		<comments>http://xverse10.com/2012/05/26/check-out-these-app-store-sales-to-make-a-happier-memorial-day-weekend/#comments</comments>
		<pubDate>Sat, 26 May 2012 11:44:42 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[Deals]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Chair Entertainment]]></category>
		<category><![CDATA[Cut the Rope: Experiments]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Free App of the Week]]></category>
		<category><![CDATA[Rockstar Games]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7965</guid>
		<description><![CDATA[Have a safe and happy Memorial Day weekend! If you&#8217;re looking for something to do this weekend take advantage of all these game sales from Chair Entertainment, Electronic Arts, Rockstar Games and even with Apple&#8217;s new &#8220;Free App of the Week&#8221; promo. Apple begins “Free App of the Week” Promotion - Apple is doing some new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7965&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://xverse10.files.wordpress.com/2012/05/american_flag-971804.jpg"><img class=" wp-image-7966 alignright" title="american_flag-971804" src="http://xverse10.files.wordpress.com/2012/05/american_flag-971804.jpg?w=288&h=216" alt="" width="288" height="216" /></a></p>
<p>Have a safe and happy Memorial Day weekend! If you&#8217;re looking for something to do this weekend take advantage of all these game sales from Chair Entertainment, Electronic Arts, Rockstar Games and even with Apple&#8217;s new &#8220;Free App of the Week&#8221; promo.</p>
<p><a href="http://xverse10.com/2012/05/26/apple-begins-free-app-of-the-week-promotion/">Apple begins “Free App of the Week” Promotion</a> - Apple is doing some new tricks on the App Store, and this week <a href="http://bit.ly/qU14za" target="_blank"><em>Cut the Rope: Experiments</em> is free</a>. It&#8217;ll be interesting to see how this program continues over the following weeks.</p>
<p><a href="http://xverse10.com/2012/05/26/ea-cut-prices-in-big-memorial-day-sale/" target="_blank">EA cut prices in Big Memorial Day Sale</a> - EA&#8217;s entire catalog of incredibly recognizable (and good) games are on sale. Almost all iPhone games are 99¢, and almost all iPad games are $1.99.</p>
<p><a href="http://xverse10.com/2012/05/26/grand-theft-auto-games-drops-to-99¢-in-memorial-day-sale/" target="_blank">‘Grand Theft Auto’ Games drops to 99¢ in Memorial Day Sale</a> - For two bucks you can have both <em>GTA</em> games and load your phone up with countless hours of stupidly deep gameplay. <em>GTA III</em> is damn good.</p>
<p><a href="http://xverse10.com/2012/05/26/infinity-blade-2-on-sale-in-celebration-of-vault-of-tears-release/" target="_blank">‘Infinity Blade 2′ On Sale In Celebration of ‘Vault of Tears’ Release</a> - The best technical showpiece for state of the art iOS devices is down to $2.99 to celebrate the new &#8216;Vault of Tears&#8217; update that just landed which made this great game even… <em>greater</em>. <strong>Xverse10 Editor&#8217;s Choice</strong></p>
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		<title>Apple begins &#8220;Free App of the Week&#8221; Promotion</title>
		<link>http://xverse10.com/2012/05/26/apple-begins-free-app-of-the-week-promotion/</link>
		<comments>http://xverse10.com/2012/05/26/apple-begins-free-app-of-the-week-promotion/#comments</comments>
		<pubDate>Sat, 26 May 2012 11:25:25 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[Deals]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Cut the Rope: Experiments]]></category>
		<category><![CDATA[Free App of the Week]]></category>
		<category><![CDATA[iOS 5]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7958</guid>
		<description><![CDATA[The ability that developers have to completely control the pricing of products they put on the App Store has really turned traditional software pricing models on their ear. Now 99¢ seems to be the price many game developers try to target, and finding any excuse to have a sale has proven a popular marketing tactic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7958&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://xverse10.files.wordpress.com/2012/05/mza_3129549273494348249-480x480-751.jpg"><img class="alignright size-medium wp-image-7960" title="mza_3129549273494348249.480x480-75" src="http://xverse10.files.wordpress.com/2012/05/mza_3129549273494348249-480x480-751.jpg?w=225&h=300" alt="" width="225" height="300" /></a>The ability that developers have to completely control the pricing of products they put on the App Store has really turned traditional software pricing models on their ear. Now 99¢ seems to be the price many game developers try to target, and finding any excuse to have a sale has proven a popular marketing tactic for the iOS developer (just look at the staggering number of games on sale for this Memorial Day weekend, as an example).</p>
<p>Also, making games temporarily free has proven to be an important promotional tool to gain visibility and increase a user base for your game on the App Store. This has created a whole new market of 3rd party free app promotion websites and services, but it appears that even Apple might be getting in on the free game bandwagon as well.</p>
<p><em>Cut the Rope: Experiments</em> [<a href="http://bit.ly/qU14za">Free </a>/ <a href="http://bit.ly/MP3yAf" target="_blank">Free (HD)</a>] is their &#8220;Free App of the Week&#8221;, which as far as we can tell is the first of its kind.</p>
<p><a href="http://bit.ly/qU14za" target="_blank">Cut the Rope: Experiments</a> is an excellent game and you should go download it immediately if you haven&#8217;t already, no matter what the promotion is. But it will be interesting to see if this is something that Apple keeps doing each week, and I&#8217;d be curious to know how they decide on which games or apps to promote.</p>
<p>Also worth pointing out are a couple of changes to the App Store itself, like the disappearance of the Staff Favorites section, the changing of the iPhone/iPad Game of the Week banners on the front page of the App Store to &#8220;Editor&#8217;s Choice&#8221;, and the <strong>ridiculously large</strong> banner text denoting <em>Cut the Rope: Experiments</em> as the App of the Week right on the game&#8217;s App Store page.</p>
<p><a href="http://xverse10.files.wordpress.com/2012/05/app-of-the-week.jpg"><img class="aligncenter size-full wp-image-7961" title="App of the Week" src="http://xverse10.files.wordpress.com/2012/05/app-of-the-week.jpg?w=600&h=262" alt="" width="600" height="262" /></a></p>
<p>I&#8217;ll keep our eye on the App Store to see how this free app promo works out, but it&#8217;s nice to see Apple exploring different promotional ideas on their own.</p>
<p><strong>App Store Link</strong>:<br />
<a href="http://bit.ly/qU14za" target="_blank">Cut the Rope: Experiments, Free</a><br />
<a href="http://bit.ly/MP3yAf" target="_blank">Cut the Rope: Experiments HD, Free</a> (iPad Only)</p>
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		<title>EA cut prices in Big Memorial Day Sale</title>
		<link>http://xverse10.com/2012/05/26/ea-cut-prices-in-big-memorial-day-sale/</link>
		<comments>http://xverse10.com/2012/05/26/ea-cut-prices-in-big-memorial-day-sale/#comments</comments>
		<pubDate>Sat, 26 May 2012 10:52:34 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[Deals]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[Electronic Arts]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7923</guid>
		<description><![CDATA[In celebration of Memorial Day, the EA has been dropping prices right and left. EA&#8217;s entire catalog of games are on sale. Almost all iPhone games are 99¢, and almost all iPad games are $1.99. The full list is an exhausting 49 games, all reduced to low as 99¢. The easiest way to check out everything that&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7923&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In celebration of Memorial Day, the EA has been dropping prices right and left. EA&#8217;s entire catalog of games are on sale. Almost all iPhone games are 99¢, and almost all iPad games are $1.99. The full list is an exhausting 49 games, all reduced to low as 99¢. The easiest way to check out everything that&#8217;s all sale is through <a href="http://bit.ly/KhM9yf">this iTunes link</a>.</p>
<p><strong><em><a href="http://bit.ly/JDJbpL"><img class="alignleft size-full wp-image-7928" title="262223" src="http://xverse10.files.wordpress.com/2012/05/262223.png?w=600" alt=""   /></a></em><em> </em><a href="http://bit.ly/JDJbpL" target="_blank"><em>Burnout™ CRASH!</em>, $0.99</a></strong>  - <em>Burnout Crash</em> is a little like pinball, but with cars. Inspired by a mode in <em>Burnout</em> proper, <em>Crash </em>is a delightful and goofy game that challenges you to smash cars into each other over and over. At this price, it&#8217;s recommended.</p>
<p>&nbsp;</p>
<p><strong><em><a href="http://bit.ly/nFv4x2"><img class="alignleft size-full wp-image-7927" title="019894" src="http://xverse10.files.wordpress.com/2012/05/019894.png?w=600" alt=""   /></a> <a href="http://bit.ly/nFv4x2" target="_blank">Dead Space™ for iPad</a></em></strong><a href="http://bit.ly/nFv4x2" target="_blank">, $1.99</a>  - Sharp visuals, smart control options, and play that stays honest with the franchise are the things that make us love <em>Dead Space</em> for iPad.</p>
<p>&nbsp;</p>
<p><strong><em><a href="http://bit.ly/iFrVZJ"><img class="alignleft size-full wp-image-7926" title="282304" src="http://xverse10.files.wordpress.com/2012/05/282304.png?w=600" alt=""   /></a><a href="http://bit.ly/iFrVZJ" target="_blank"> NBA JAM by EA SPORTS™ for iPad</a></em></strong><a href="http://bit.ly/iFrVZJ" target="_blank">, $1.99</a>  - This new <em>NBA Jam</em> is a welcome return to the breezy, action-filled arcade basketball play many of us grew up with. If you enjoy over-the-top commentary and basketball at its most pyrotechnic &#8220;He&#8217;s on fire!&#8221;</p>
<p>&nbsp;</p>
<p><strong><em><a href="http://bit.ly/uDeoD5"><img class="alignleft size-full wp-image-7925" title="112976" src="http://xverse10.files.wordpress.com/2012/05/112976.png?w=600" alt=""   /></a> <a href="http://bit.ly/uDeoD5" target="_blank">SPY mouse HD</a></em></strong><a href="http://bit.ly/uDeoD5" target="_blank">, $0.99</a>  - Let&#8217;s be frank: most stealth games suck. <em>Spy Mouse HD</em>, on the other hand, doesn&#8217;t. A super intuitive control scheme and great level design keeps the action steady.</p>
<p>&nbsp;</p>
<p><strong><em><a href="http://bit.ly/ncQoAU"><img class="alignleft size-full wp-image-7924" title="787179" src="http://xverse10.files.wordpress.com/2012/05/787179.png?w=600" alt=""   /></a> <a href="http://bit.ly/ncQoAU" target="_blank">Ultimate Mortal Kombat™ 3 for iPad</a></em></strong><a href="http://bit.ly/ncQoAU" target="_blank">, $0.99</a>  - <em>Mortal Kombat</em> on touch devices is a whole new experience. If you like punching things until they explode into pieces, <em>Mortal Kombat</em> at this price is hard to pass up.</p>
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		<title>&#8216;Grand Theft Auto&#8217; Games drops to 99¢ in Memorial Day Sale</title>
		<link>http://xverse10.com/2012/05/26/grand-theft-auto-games-drops-to-99%c2%a2-in-memorial-day-sale/</link>
		<comments>http://xverse10.com/2012/05/26/grand-theft-auto-games-drops-to-99%c2%a2-in-memorial-day-sale/#comments</comments>
		<pubDate>Sat, 26 May 2012 10:52:12 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[Deals]]></category>
		<category><![CDATA[Grand Theft Auto]]></category>
		<category><![CDATA[Grand Theft Auto: Chinatown Wars]]></category>
		<category><![CDATA[Grand Theft Auto: Chinatown Wars HD]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iOS 5]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod touch]]></category>
		<category><![CDATA[Rockstar Games]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7940</guid>
		<description><![CDATA[Rockstar Games doesn&#8217;t do sales as often as most big publishers on the App Store, but when it does join the crowd, you see some deep discounts. Case in point: starting this afternoon Grand Theft Auto: Chinatown Wars&#8217; price has dropped by eight bucks, while the publisher&#8217;s other iOS GTA title, Grand Theft Auto 3, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7940&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bit.ly/zRMRRF" target="_blank">Rockstar Games</a><a href="http://bit.ly/zRMRRF"><img class="alignright size-full wp-image-7946" title="200px-Rockstar_Games_logo" src="http://xverse10.files.wordpress.com/2012/05/200px-rockstar_games_logo.jpg?w=600" alt=""   /></a> doesn&#8217;t do sales as often as most big publishers on the App Store, but when it does join the crowd, you see some deep discounts. Case in point: starting this afternoon Grand Theft Auto: Chinatown Wars&#8217; price has dropped by eight bucks, while the publisher&#8217;s other iOS GTA title, Grand Theft Auto 3, has seen a reduction by three. My estimate that you&#8217;re saving at least eleven bucks if you grab both right now. And you should &#8212; these games are really good.</p>
<p>Both Grand Theft Autos are on sale because of Memorial Day by the way, which means their sale prices will go up after the long weekend. Act fast! I&#8217;ve included some handy links below to assist you with the purchasing process.</p>
<p><a href="http://bit.ly/sa135x"><img class="alignleft size-full wp-image-7945" title="662730" src="http://xverse10.files.wordpress.com/2012/05/662730.png?w=600" alt=""   /></a><a href="http://bit.ly/sa135x" target="_blank">Grand Theft Auto 3, $0.99</a> &#8211; Grand Theft Auto 3 introduced the concept of a &#8220;living, breathing [and 3D] world&#8221; with plenty of people to run over and things to blow up or steal. Its mobile companion is a solid port that sees this vision through on both the iPhone and iPad.</p>
<p><a href="http://bit.ly/AdXaLc"><img class="alignleft size-full wp-image-7944" title="186162" src="http://xverse10.files.wordpress.com/2012/05/1861621.png?w=600" alt=""   /></a><a href="http://bit.ly/AdXaLc" target="_blank">Grand Theft Auto: Chinatown Wars, $0.99</a> &#8211; Chinatown Wars was once a high-profile DS title that didn&#8217;t see the kind of sales it needed, despite being an otherwise clever top-down take on the series. On iPhone, Chinatown feels intuitive and the scale of its content is insane.</p>
<p><a href="http://bit.ly/z7cKiW"><img class="alignleft size-full wp-image-7943" title="183589" src="http://xverse10.files.wordpress.com/2012/05/1835891.png?w=600" alt=""   /></a><a href="http://bit.ly/z7cKiW" target="_blank">Grand Theft Auto: Chinatown Wars HD, $0.99</a> &#8211; Chinatown feels better on iPad thanks to the larger screen real estate. If you had to pick one or the other, definitely get this version.</p>
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		<title>&#8216;Infinity Blade 2&#8242; On Sale In Celebration of &#8216;Vault of Tears&#8217; Release</title>
		<link>http://xverse10.com/2012/05/26/infinity-blade-2-on-sale-in-celebration-of-vault-of-tears-release/</link>
		<comments>http://xverse10.com/2012/05/26/infinity-blade-2-on-sale-in-celebration-of-vault-of-tears-release/#comments</comments>
		<pubDate>Sat, 26 May 2012 10:50:19 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[Deals]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Chair Entertainment]]></category>
		<category><![CDATA[Epic Games]]></category>
		<category><![CDATA[Infinity Blade 2]]></category>
		<category><![CDATA[Infinity Blade II]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[iPad 3]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[iPhone 4S]]></category>
		<category><![CDATA[Vault of Tears]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7949</guid>
		<description><![CDATA[Some studios never drop the prices on their games, while other studios, like Epic and Chair Entertainment, do it rarely. Case in point: Infinity Blade 2 [$2.99] has seen only one price drop since its launch in November 2011. Today, marks only the second time Epic and Chair have fiddled with the price, as the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7949&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bit.ly/sfrDxa"><img class="alignright size-full wp-image-7952" title="689011_large1" src="http://xverse10.files.wordpress.com/2012/05/689011_large1.png?w=600" alt=""   /></a>Some studios never drop the prices on their games, while other studios, like Epic and Chair Entertainment, do it rarely. Case in point: Infinity Blade 2 [<a href="http://bit.ly/sfrDxa" target="_blank">$2.99</a>] has seen only one price drop since its launch in November 2011. Today, marks only the second time Epic and Chair have fiddled with the price, as the app has shot down to $2.99. If you&#8217;re one of those people who have been waiting for a massive price drop, this is probably as low as it&#8217;ll go for at least another couple of months. Probably.</p>
<p style="text-align:left;">This sale, of course, is in celebration of the release <a href="http://xverse10.com/2012/05/21/infinity-blade-ii-vault-of-tears-new-expansion-adds-new-area-new-monsters-and-more-coming-thursday/" target="_blank">of the game&#8217;s latest expansion, Vault of Tears</a>. The new area, which has a ton of new monsters and items, is available now as a part of a free update that also adds a treasure map and an annoying sounding new social media tie-in that gives Twitter and Facebook users the power to participate in ClashMob events without actually playing up the game.</p>
<p style="text-align:left;">
<a href="http://xverse10.files.wordpress.com/2012/05/ib2_vot_boggiant1.jpg"><img class="size-medium wp-image-7950 aligncenter" title="IB2_VoT_BogGiant1" src="http://xverse10.files.wordpress.com/2012/05/ib2_vot_boggiant1.jpg?w=300&h=200" alt="" width="300" height="200" /></a><a href="http://xverse10.files.wordpress.com/2012/05/ib2_vot_gargap1.jpg"><img class="size-medium wp-image-7951 aligncenter" title="IB2_VoT_Gargap1" src="http://xverse10.files.wordpress.com/2012/05/ib2_vot_gargap1.jpg?w=300&h=200" alt="" width="300" height="200" /></a></p>
<p><strong>App Store Link</strong>: <a href="http://bit.ly/sfrDxa" target="_blank">Infinity Blade II, $2.99</a> (Universal)</p>
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		<title>Apple Paying Dividends to Employees with Restricted Stock Units, CEO Tim Cook Declines $75 Million worth</title>
		<link>http://xverse10.com/2012/05/25/apple-paying-dividends-to-employees-with-restricted-stock-units-ceo-tim-cook-declines-75-million-worth/</link>
		<comments>http://xverse10.com/2012/05/25/apple-paying-dividends-to-employees-with-restricted-stock-units-ceo-tim-cook-declines-75-million-worth/#comments</comments>
		<pubDate>Fri, 25 May 2012 09:12:15 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AAPL]]></category>
		<category><![CDATA[cash dividend]]></category>
		<category><![CDATA[Dividends]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7919</guid>
		<description><![CDATA[Apple&#8217;s board has decided to award dividend equivalent payments to employees holding restricted stock units or RSUs. Apple announced a quarterly dividend of $2.65/share in March, to commence in July. RSUs are typically issued to employees to encourage them to stay with the company. They are awarded in a similar way to stock options, but convert directly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7919&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://xverse10.files.wordpress.com/2012/05/tim-cook.png"><img class="alignright size-medium wp-image-7920" title="Tim Cook" src="http://xverse10.files.wordpress.com/2012/05/tim-cook.png?w=262&h=300" alt="" width="262" height="300" /></a>Apple&#8217;s board has decided to award dividend equivalent payments to employees holding restricted stock units or RSUs. Apple announced a quarterly dividend of $2.65/share in March, to commence in July. RSUs are typically issued to employees to encourage them to stay with the company. They are awarded in a similar way to stock options, but convert directly into shares of stock upon vesting.</p>
<p>Apple CEO Tim Cook was awarded 1 million RSUs upon his promotion to CEO last year to entice him to stay with the company for the foreseeable future. Half of the shares vest in 5 years, and the other half in 10. Cook has specifically declined the dividend equivalents, turning down more than $75 million in dividend payments over the life of the RSUs.</p>
<p>From an <a href="http://www.sec.gov/Archives/edgar/data/320193/000118143112032458/rrd346000.htm">Apple SEC filing</a> today:</p>
<blockquote><p>On May 24, 2012, the Compensation Committee (the &#8220;Committee&#8221;) of the Board of Directors of Apple Inc. (the &#8220;Company&#8221;) approved amendments to each outstanding and unvested restricted stock unit award granted by the Company to its employees (other than Timothy D. Cook, the Company&#8217;s Chief Executive Officer). The amendments provide that if the Company pays an ordinary cash dividend on its common stock, each award will be credited with an amount equal to the per-share cash dividend paid by the Company, multiplied by the total number of restricted stock units subject to the award that are outstanding immediately prior to the record date for such dividend. The amounts that are credited to each award are referred to as &#8220;dividend equivalents.&#8221; Any dividend equivalents credited to an award will be subject to the same vesting, payment and other terms and conditions as the unvested restricted stock units to which the dividend equivalents relate. Depending on the domicile of the employee, accumulated dividend equivalents will either be paid in cash or used to offset employee taxes due upon vesting of the restricted stock units.</p>
<p>The Committee determined these amendments were appropriate in light of the Company&#8217;s announcement on March 19, 2012 that it intends to commence paying ordinary cash dividends of $2.65 per share to its shareholders on a quarterly basis sometime during the fourth quarter of its 2012 fiscal year. As restricted stock units are not outstanding shares of common stock and thus would not otherwise be entitled to participate in such dividends, the crediting of dividend equivalents is intended to preserve the equity-based incentives intended by the Company when the awards were granted and to treat the award holders consistently with shareholders.</p>
<p>At Mr. Cook&#8217;s request, none of his restricted stock units will participate in dividend equivalents. Assuming a quarterly dividend of $2.65 per share over the vesting periods of his 1.125 million outstanding restricted stock units, Mr. Cook will forego approximately $75 million in dividend equivalent value.</p></blockquote>
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		<title>Facebook launches camera app for iPhone</title>
		<link>http://xverse10.com/2012/05/24/facebook-launches-camera-app-for-iphone/</link>
		<comments>http://xverse10.com/2012/05/24/facebook-launches-camera-app-for-iphone/#comments</comments>
		<pubDate>Thu, 24 May 2012 21:05:43 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Facebook-Camera]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[iOS 5]]></category>
		<category><![CDATA[iPhone 3GS]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[iPhone 4S]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7908</guid>
		<description><![CDATA[Hot on the heels of its acquisition of Instagram for $1 billion, Facebook has released its own Instagram-style picture taking application for the iPhone. The new standalone application is available for free on the App Store, separate from the existing Facebook and Facebook Messenger applications. With the new software, called &#8220;Facebook Camera,&#8221; users can swipe through a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7908&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bit.ly/Jg25wS"><img class="alignright size-thumbnail wp-image-7914" title="logo-facebookcamera" src="http://xverse10.files.wordpress.com/2012/05/logo-facebookcamera.png?w=150&h=150" alt="" width="150" height="150" /></a>Hot on the heels of its acquisition of Instagram for $1 billion, Facebook has released its own Instagram-style picture taking application for the iPhone.</p>
<p>The new standalone application is available for <a href="http://bit.ly/Jg25wS" target="_blank">free</a> on the App Store, separate from the existing Facebook and Facebook Messenger applications. With the new software, called &#8220;<a href="http://bit.ly/Jg25wS" target="_blank">Facebook Camera</a>,&#8221; users can swipe through a feed of pictures from their Facebook friends, and tap to enlarge an individual photo.</p>
<p>The new software also allows users to share multiple photos quickly, all at once, rather than needing to post one at a time. Users can just select the shots they want to share by tapping the check-mark on each photo, then hitting post.</p>
<p><a href="http://bit.ly/Jg25wS" target="_blank">Facebook Camera</a> also features a built-in photo editor that allows users to crop, rotate and add filters to any picture in the iOS Camera Roll. The photo filters are somewhat similar to options in Instagram, the photo taking application and sharing service that Facebook acquired in April for $1 billion.</p>
<p>While the application appears to compete with Instagram, the new <a href="http://bit.ly/Jg25wS" target="_blank">Facebook Camera</a> lacks some defining features of Instagram, such as hashtag sharing for specific topics, and mobile-only social circles. <em>The</em> Facebook Camera team has been working on this application for months, and likely did not know about the company&#8217;s plans to purchase Instagram ahead of time.</p>
<p><a href="http://xverse10.files.wordpress.com/2012/05/mza_7178373315264897789-320x480-75.jpg"><img class="aligncenter size-full wp-image-7912" title="mza_7178373315264897789.320x480-75" src="http://xverse10.files.wordpress.com/2012/05/mza_7178373315264897789-320x480-75.jpg?w=600" alt=""   /></a></p>
<p><a href="http://xverse10.files.wordpress.com/2012/05/mza_6994328467552621843-320x480-75.jpg"><img class="aligncenter size-full wp-image-7911" title="mza_6994328467552621843.320x480-75" src="http://xverse10.files.wordpress.com/2012/05/mza_6994328467552621843-320x480-75.jpg?w=600" alt=""   /></a></p>
<p><a href="http://xverse10.files.wordpress.com/2012/05/mza_4435136449462719345-320x480-75.jpg"><img class="aligncenter size-full wp-image-7910" title="mza_4435136449462719345.320x480-75" src="http://xverse10.files.wordpress.com/2012/05/mza_4435136449462719345-320x480-75.jpg?w=600" alt=""   /></a></p>
<p><a href="http://xverse10.files.wordpress.com/2012/05/mza_1811103374789598310-320x480-75.jpg"><img class="aligncenter size-full wp-image-7909" title="mza_1811103374789598310.320x480-75" src="http://xverse10.files.wordpress.com/2012/05/mza_1811103374789598310-320x480-75.jpg?w=600" alt=""   /></a></p>
<p><strong>App Store Link</strong>: <a href="http://bit.ly/Jg25wS" target="_blank">Facebook Camera, Free</a></p>
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		<title>Apple update brings RAW support for 6 new cameras</title>
		<link>http://xverse10.com/2012/05/22/apple-update-brings-raw-support-for-6-new-cameras/</link>
		<comments>http://xverse10.com/2012/05/22/apple-update-brings-raw-support-for-6-new-cameras/#comments</comments>
		<pubDate>Wed, 23 May 2012 02:57:58 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[DSLR]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[RAW Update]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[Nikon]]></category>
		<category><![CDATA[Olympus]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7901</guid>
		<description><![CDATA[Apple on Tuesday released a system-wide update that adds RAW image support for six new cameras. The OS X Lion system-level compatibility update allows RAW data from the following digital cameras to be used in editing programs like Aperture 3 and iPhoto &#8217;11: Canon EOS-1D X Nikon D800E Nikon D3200 Olympus OM-D E-M5 Panasonic LUMIX [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7901&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Apple on Tuesday released a system-wide update that adds RAW image support for six new cameras.</p>
<p><a href="http://xverse10.files.wordpress.com/2012/05/raw-update-3-13.jpg"><img class="aligncenter size-full wp-image-7904" title="Raw Update 3.13" src="http://xverse10.files.wordpress.com/2012/05/raw-update-3-13.jpg?w=600" alt=""   /></a></p>
<p>The OS X Lion system-level compatibility update allows RAW data from the following digital cameras to be used in editing programs like Aperture 3 and iPhoto &#8217;11:</p>
<ul>
<ul>
<li>Canon EOS-1D X</li>
</ul>
</ul>
<ul>
<ul>
<li>Nikon D800E</li>
</ul>
</ul>
<ul>
<ul>
<li>Nikon D3200</li>
</ul>
</ul>
<ul>
<ul>
<li>Olympus OM-D E-M5</li>
</ul>
</ul>
<ul>
<ul>
<li>Panasonic LUMIX DMC-GF5</li>
</ul>
</ul>
<ul>
<ul>
<li>Sony Alpha SLT-A57</li>
</ul>
</ul>
<p>The 8MB Digital Camera RAW Compatibility Update 3.13 requires Mac OS X 10.6.8 or OS X Lion 10.7 or later and can be downloaded via Software Update or through Apple&#8217;s <a href="http://support.apple.com/kb/DL1535">Support Pages</a>.</p>
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			<media:title type="html">Raw Update 3.13</media:title>
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	</item>
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		<title>Apple is Ranked as World&#8217;s Most Valuable Brand&#8230; again!</title>
		<link>http://xverse10.com/2012/05/22/apple-is-ranked-as-worlds-most-valuable-brand-again/</link>
		<comments>http://xverse10.com/2012/05/22/apple-is-ranked-as-worlds-most-valuable-brand-again/#comments</comments>
		<pubDate>Wed, 23 May 2012 02:51:52 +0000</pubDate>
		<dc:creator>X-Money</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BrandZ Study]]></category>
		<category><![CDATA[Millward's Brown]]></category>

		<guid isPermaLink="false">http://xverse10.com/?p=7897</guid>
		<description><![CDATA[Studies of &#8220;brand value&#8221; are always difficult to compare, as widely differing methodologies used by those measuring such data yield markedly different results. But tracking year-to-year movements using a consistent methodology can offer some interesting perspectives, and so Millward&#8217;s Brown&#8217;s latest BrandZ study (via The Next Web) makes for a good look at trends in marketing and branding. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xverse10.com&#038;blog=14824621&#038;post=7897&#038;subd=xverse10&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Studies of &#8220;brand value&#8221; are always difficult to compare, as widely differing methodologies used by those measuring such data yield markedly different results. But tracking year-to-year movements using a consistent methodology can offer some interesting perspectives, and so Millward&#8217;s Brown&#8217;s <a href="http://www.millwardbrown.com/Global/News/PressReleases/PressReleaseDetails/12-05-22/Top_Brands_Thrive_Despite_Economy_According_to_Millward_Brown_s_Latest_BrandZ_Top_100_Most_Valuable_Global_Brands_Study.aspx">latest BrandZ study</a> (<a href="http://thenextweb.com/apple/2012/05/22/apple-beats-ibm-and-google-to-top-global-brand-report-as-tech-firms-dominate/">via <em>The Next Web</em></a>) makes for a good look at trends in marketing and branding.</p>
<p><a href="http://xverse10.files.wordpress.com/2012/05/brandz_2012_rankings.jpg"><img class="aligncenter size-full wp-image-7898" title="brandz_2012_rankings" src="http://xverse10.files.wordpress.com/2012/05/brandz_2012_rankings.jpg?w=600" alt=""   /></a></p>
<p>In the 2012 brand rankings released today, Apple tops the list for the second year in a row, scoring a brand value of nearly $183 billion as compared to last year&#8217;s $153 billion figure that saw Apple move into the top position for the first time. Apple&#8217;s 19% growth was the strongest among the top ten brands.</p>
<p>David Roth for WPP said “Brands help businesses create competitive differentiation, command a price premium and become more resilient to crises or economic turbulence. This year, those businesses that leveraged technology, focused on the customer experience or boosted control of their brands thrived.&#8221;</p>
<p>Apple continues to innovate and maintain its ‘luxury’ brand status, but faces future competition from Samsung. Now worth more than $14.1 billion, thanks in part to the success of its Galaxy handsets, Samsung is successfully outpacing Apple in a significant number of markets by positioning as a cool, well-priced alternative to the ubiquitous iPhone.”</p>
<p>Still, Samsung&#8217;s brand value of $14.1 billion for a 55th place ranking paled in comparison to Apple, and the company&#8217;s 16% growth in brand value was unable to match Apple&#8217;s performance.</p>
<p>Among other top brands, IBM passed Google to take the second spot in the rankings with a brand value of nearly $116 billion as seven of the top ten spots were held by technology or communications companies. Facebook saw the largest percentage gain among top companies, with its brand value jumping by 74% to $33 billion, a leap of sixteen places to number 19 in the rankings.</p>
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